Book 2.0

The world is going digital and fast. First it was video, then music, then photography, then short-form reading material. Until now, books have been one of the last bastions of analog. And now, Jeff Bezos of Amazon is taking on books, seeking to bring them into the digital world.

This week Bezos is releasing the Amazon Kindle, an electronic device that he hopes will become the turning point in a transformation toward Book 2.0. There have been previous attempts at introducing digital readers but none of them have been successful. The Kindle hopes to change that.

The Newsweek cover story this week features Bezos and the Amazon Kindle. The Kindle will be able to store up to 200 books and will connect to the web. It will be able to receive automatic downloads from major newspapers, magazines and other publications, and will offer owners more than 88,000 digital titles at launch time.

I don't know about this whole thing. I love reading, but there's something about holding and marking up an analog book. But how about being able to purchase books for $5 each, or to be able to do instantaneous content searches. You can't remember where you read that great quote? No problem? A quick search brings it up in an instant. And you would be able to move seamlessly between your favorite books, newspapers and magazines. It just may work. Maybe not this year or next year. But within the next ten years the way we receive and interact with our reading materials is about to be transformed. Mark my word.

This is a subject that I'm passionate about. During the past eleven months I've read 22 books and countless blogs and online articles. The opportunities to learn and grow are endless. We're only limited by our imagination and time. And of course, being an empty-nester now affords me more time in the evenings to read. In this day and age of information explosion, there's no excuse for not being a reader and a learner.

Yet, increasingly, people are reading less. A 2004 National Endowment for the Arts study reported that only 57 percent of adults read a book—any book—in a year. That was down from 61 percent a decade ago. The study also documented an overall decline of 10 percentage points in literary readers from 1982 to 2002. The rate of decline is increasing and, according to the survey, has nearly tripled in the last decade. And of greatest concern, the rate of decline for those aged 18 to 24, was 55 percent greater than that of the total adult population.

Jeff Bezos believes the Kindle "is the most important thing we've ever done. It's so ambitious to take something as highly evolved as the book and improve on it. And maybe even change the way people read."

The Kindle may in fact change the way we read, but will it increase the number of people who read? I doubt it. That will only happen if we turn off the TV, power-down the computer, unplug the video games and pick up a book. Or should I say, turn on your Kindle!